.........
 Rolf Ruiz
Design Philosophy
The Philosophy of
Corporate Logo Design
.
Corporate Identity 
Your corporate image or personality, is the total
I believe that the logo is the cornerstone
of the corporate image. That it builds a visual bridge between a company, its products and its service. If the design is unique and memorable it forms a concrete image in the consumers mind, setting the company apart from its competitors, yielding a separate and unique corporate identity

Rolf Ruiz - 1991
perception of your company.
This image results from the perceived
quality of your company's services or
products, and its activities in the public
and business communities. 
Corporate identification programs using
your logo can bring a wider more 
immediate recognition of your desired
corporate image.
Why a Logo?
A logo is an indispensible marketing tool, it takes the place of  long, hard to remember company names. A well designed logo achieves wide symbolic recognition for a company. 
International Business Machines, IBM is immediately recognized by its blue logo, so too are the logos of Apple, Windows and  Shell Oil. Global recognition of a corporate logo can also carry a perceived indication of quality.
Get it right the first time
Many designs though conceptually brilliant can fall short of full effectiveness mainly because all of the possible variations of the concept were not examined. Most experienced designers will go through all the design variations to conclusion before presenting a final proposal.
 
 
 
 

HERE IS A LINK TO A LOGO DESIGN SITE